The main contribution of Smash Management during this phase is to ensure that the project:
- Meets the potential members’ needs and facility’s capacity.
- Is designed to meet potential investment returns.
- Facilities meet international standards and ensure practical and safe operation.
- Design is operationally economic.
To realize the above, Smash Management’s scope of work during the planning phase covers the following areas:
1. Identifying Sporting Club contents and requirements:
Smash Management will propose all ideal club components that will be used in the economical evaluation. In this regard, Smash Management will:
- Propose the different types of sportive facilities to be included.
- Propose the number of each sportive facility in terms of courts, areas, equipment … etc.
- Specify the different social activities and estimate surface allocated.
- Specify all related supportive and service facilities with respective areas.

2. Feasibility study:
During this phase, Smash Management will prepare a complete set of income statements and cash flow based on the findings of phase “1”. Initial findings will direct Smash Management to propose an updated club content to ensure a healthy cash flow to support the operation.
The study will reflect details of each operation activity including:
- Rough estimate of initial investment.
- Forecasted number of potential members per year.
- Revenue by activity based on an estimate number of users.
- Direct and indirect cost per activity including the estimate number of manpower involved.
- General supportive services cost including all administrative, maintenance activities, security ... etc.
- The Net Present Value and Internal Rate of Return of the whole project.
- Sensitivity analysis on the major contribution factors on the feasibility of the project.
3. Design phase:
Smash Management will participate in the layout review of the facilities to ensure a pleasant, smooth and cost effective operation. Smash Management’s contribution will be in the form of:
- Selecting the best proposed design.
- Making the best functional distribution of facilities / zoning.
- Suggesting the necessary design modification to ensure an economical, pleasant and safe operation.
- Providing all technical specifications of sports facilities including locations, dimensions, orientation, surface types, lighting … etc.
- Suggesting suppliers for cost evaluation.