Smash Management :: About Us

Our success story started in 1997 with the foundation of Smash Tennis Academy, the 1st professional tennis academy of its kind in Egypt.

After 2 years of great success, in 1999, the decision was made to shift the academy to be the 1st first fully fledged sports/social club in Egypt, which became -in a considerable short time- the benchmark of private sports/social clubs in Egypt.

Since then, sports/social clubs became a focal attraction point for entrepreneurs in Egypt especially with the aggressive growth of Real Estate sector.

Therefore, the establishment of Smash Management- the 1st management company specialized in sports facilities management- in Egypt was a must.

Smash Management was established in 2007 focusing on premium clubs management with "Smash" premium brand.

A few years later, and due to new market trends in the real estate sector, a new line of below premium clubs was developed to provide professional value for money sports & social services to our valuable customers who are seeking more affordable services.

Today, Smash Management is not only managing successfully a portfolio of renowned sports/social clubs, but also is expanding with more services, penetrating different segments nationwide & internationally.

Mission:
To re-define the existing perception of clubs & sports’ management, as well as positively embedding the true nature of quantifiable values amongst those who seek solid results.
Vision:
Smash Managemet strives to integrate its superior social & sports knowledge, blending & tailoring the international trends and expertise in order to deliver a diversified set of customizable services. We are result oriented & committed to exceed the expectations of those who value our services & seek a successful partnership.

On the Business to Business level, Smash Management provides turnkey standard & tailored solutions that suit the different needs and requirements of its partners through a wide range of services.
On the Business to Consumer level, and in a world of growing competition, as customers became more exposed and have increasing expectations, well studied sports/social activities became a necessity to survive. Here comes our responsibility to professionally exceed our end users needs.


Health And Fitness	Family And Safety	Joy And Privacy

Core Values:
- Superiority of service provided.
- Commitment to our promises.
- Diversity in our services.
- Integrity across all business levels.
- Partnership spirit & long term business relations.
- Harmony in our performance.
- Social responsibility to the society.
- Success which is always granted with all of the above.

Corporate Objective:
Our corporate objective is to maintain our leading position in Egypt as well as the planned areas for expansion.
Strategies:
- Achieve successful business partnership through the achievement of our partners’ different objectives.
- Guarantee end users delightfulness through providing them with innovative variety of sports & social services that exceeds their expectations.

Our team is our asset! All team members were carefully selected with long sports management experience to ensure clubs success as well as delighted consumer experience.
Our team consists of two highly qualified teams, the Management team, which is responsible for the planning & the Operation team, which is responsible for the excellence of execution at the different business units.
Only with the strong synergy & harmony between the management & the Operation teams, success is granted.
Management team has full horizontal presence across all key functions such as HR, Strategy & Planning, Customer Service, House Keeping & other key functions.
Whereas Operation team has full vertical penetration per function starting with the function head and downwards.